Have you ever camped at a music festival and nearly died of heat exhaustion? This is a common discomfort for music enthusiasts. “Each summer, just as anticipation for Electric Forest reaches fever pitch, tens of thousands of fans – traveling from all parts of the country, and the world – gather at the Double JJ Ranch in Rothbury, Michigan for the music & camping adventure of a lifetime.” Stu McGowen, Brendan Terranova, Jess Scribner, Adriana Lentrichia, and Maddy McKenna teamed up at Generator to solve this design problem. For the last few weeks, they were at Generator building Skinny Onion Tents in preparation for this music venue. These tents reflect 94% of light, are fitted with LED black lights inside, and powered by solar.
“Electric Forest is known for bringing together a passionate group of fans whose shared community spirit makes the festival a truly unique experience. The festival incorporates the natural beauty of the venue into carefully crafted art pieces and creatively themed environments, while colorful interactive characters and storylines blend with eclecticperforming artists and musicians. Experience videos, galleries, the lineup, and more at ElectricForestFestival.com”