This presentation by Michael Jager (Solidarity of Unbridled Labour) on brand development is part of Generator’s Jump/Start program. Generator Jump/Start selects 3-4 makers with great product ideas for its twelve-week session. Jump/Start entrepreneurs are given free 24/7 access to Generator makerspace, a $1000 stipend and free tool training classes to help them refine their product prototype aided by Generator’s expert shop leads.
Jump/Start entrepreneurs attend six bi-weekly guest speaker workshops and receive 1:1 mentoring based on the curriculum developed by LaunchVT and guided by local experts in subjects ranging from Market Analysis, Revenue Generation, Financial Management, Business Formation, Intellectual Property Protection, Brand Development, and Financing.
At the end of the 12 week program Jump/Start entrepreneurs will present their business plans and products. They will leave with an analysis of their business that they can use to apply for LaunchVT’s early stage acceleration program or other acceleration programs and funding opportunities.